For many people, the term “quality” is rather subjective; what one person defines as a “high-quality product” may differ from how another person defines it. What cannot be disputed, however, is that once a process has been approved by a recognized ISO 9001 registrar, that particular process is on par with global quality standards. Of course, ISO 9001 isn’t a requirement for businesses, but it does make a company look impressive. After all, being ISO 9001 certified tells consumers that your business cares about the quality of your products and services. That alone can improve the number of customers you see and the profits your business enjoys.
http://www.isaregistrar.com/blog/iso-registration-process-simple-ways-to-impress-your-iso-auditor/
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