Technology is growing more sophisticated but less resistant to electrostatic discharge (ESD). Even a weak zap can fry a device's sensitive electronics and render it useless. However, the danger ESD poses comes even before a circuit board finds its way to a smartphone or tablet. For Timothy Puls, product marketing engineer for Semtech, it's ""kill or be killed—protect components from ESD charges, or suffer the loss of your products.
http://www.isaregistrar.com/blog/esd-2020-certification-esd-protection-within-beyond-circuitries/
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